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Cult Aesthetics (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect the information you share with us, in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Information We Collect

When you interact with us (via our website, Meta/Instagram/Facebook ads, WhatsApp, phone calls, or in-clinic visits), we may collect:

Contact Information

  • Name
  • Phone number
  • Email address
  • City / Location

Interaction Data

  • Calls handled via our AI-assisted or automated voice systems (including recordings and transcripts)
  • WhatsApp messages exchanged with our clinic
  • Appointment history and consultation-related preferences and interaction notes (non-clinical)

Technical Data (from Meta Ads / Forms)

  • IP address
  • Device information
  • Timestamp of form submission

We Do NOT Collect

  • Clinical health records beyond what you voluntarily share during consultation
  • Payment card details (handled directly by payment processors)
  • Data from third-party sources without your knowledge

2. How We Use Your Information

We use your personal data solely for:

  • Booking and managing appointments
  • Communicating with you regarding your inquiry (via calls, WhatsApp, email)
  • Providing follow-up care and appointment reminders
  • Sending relevant updates regarding your treatment inquiry
  • Improving our services using anonymized interaction data

👉 Message frequency may vary depending on your interaction with our services.

We do NOT:

  • Sell your data
  • Share your data with advertisers
  • Use your data for unrelated marketing

3. AI-Powered Communication Disclosure

We use AI-assisted or automated communication systems to manage calls and messaging. When you receive a call or message from us, it may be handled by an AI assistant designed to:

  • Answer initial queries
  • Help schedule appointments
  • Follow up on missed consultations
  • Send reminders via WhatsApp or phone

You have the right to:

  • Request human assistance at any stage
  • Opt out of AI communication at any time by:
    • Saying “STOP” during a call
    • Replying “STOP” to any WhatsApp message
    • Emailing us at info@cultaesthetics.in 

Call Recording Notice

All calls may be recorded for quality, training, and operational purposes. By continuing the call, you consent to such recording.

3.5 Reactivation Communications

If you previously inquired about our services but did not book an appointment, we may contact you again via call, WhatsApp, or email to:

  • Share updates or offers
  • Check if your requirements have changed
  • Re-engage your interest

You may opt out at any time using the methods above.
 Once opted out, you will be added to our do-not-contact list within 24 hours.

4. How We Share Your Data

We use trusted service providers to operate our systems. These include:

  • CRM platforms (for managing leads and appointments)
  • AI voice technology providers
  • Messaging platforms (WhatsApp Business API)
  • Advertising platforms (Meta Ads)
  • Cloud hosting providers (SOC 2 / ISO 27001 compliant)
  • Payment processors (if applicable)

All providers:

  • Operate under strict data processing agreements
  • Process data only on our instructions
  • Cannot use your data for their own purposes

Cross-Border Processing

Your data may be processed or stored outside India via authorized service providers, while maintaining equivalent data protection safeguards.

We do NOT share your data with unrelated third parties.

5. Data Retention

We retain your data only as long as necessary:

  • Call recordings: up to 90 days
  • Call transcripts: up to 12 months
  • Contact and appointment records: until deletion request or end of engagement

After termination:

  • Data is deleted within 30 days
  • Deletion confirmation may be provided upon request

6. Your Rights Under DPDP Act

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Withdraw consent
  • File a grievance

To exercise your rights, contact:

  • Email: info@cultaesthetics.in 
  • Phone: 9990449555
  • Address: Building Number 67, Residency Green, Jal Vihar Colony
  • Sector 46, Gurgaon, Haryana, 122003

We respond within 30 days as per DPDP requirements.

7. Consent

By submitting any form on our website, Meta Ads, or providing your details in any interaction, you explicitly consent (via checkbox or equivalent affirmative action) to:

  • Receiving calls, WhatsApp messages, and emails (including via AI-assisted or automated systems)
  • Receiving follow-up and reactivation communication
  • Processing of your personal data as described in this policy
  • Sharing data with authorized service providers

👉 Consent is collected through explicit affirmative action and may be recorded with timestamp and source for compliance purposes.

You may withdraw consent at any time by opting out.

8. Data Security

We implement industry-standard safeguards:

  • AES-256 encryption at rest
  • TLS 1.2+ encryption in transit
  • Role-based access controls
  • Multi-factor authentication
  • Regular security audits
  • Confidentiality agreements with personnel

9. Children’s Privacy

Our services are intended for individuals 18 years and above.
 We do not knowingly collect data from minors.

10. Data Breach Notification

In case of a data breach:

  • Data Protection Board of India will be notified within 72 hours
  • Affected users will be informed
  • Remedial action will be taken immediately

11. Changes to This Policy

We may update this policy periodically.

Updates will be communicated via:

  • Website update
  • Email or WhatsApp notification (if applicable)

Continued use implies acceptance.

12. Governing Law

This policy is governed by Indian law.

Disputes will be resolved through:
 Negotiation → Mediation → Arbitration

Courts at Delhi will have jurisdiction where applicable.

13. Contact Us

Data Protection / Grievance Officer:
 Name: Dr. Gaurav Solanki
Email: gaurav.solanki0607@gmail.com
 Phone: 9990449555
Address: Building Number 67, Residency Green, Jal Vihar Colony

Sector 46, Gurgaon, Haryana, 122003

Business Hours: Mon, Wed–Sun: 9 AM – 9 PM IST | Tuesday: Closed

We aim to respond within 48 hours.